HOY TV 樓盤傳真 – Fulham Garden
Viu TV 設計．家 – Beverly Hill
Viu TV 磚造美學 – Yuen Long Duplex
HOY TV 家家有求 – Laguna Verde
HOMEfeel_ISSUE 58
SCMP PostMag – Laguna Verde
【Soft Wood and Interactive Harmony】
Royal Palms
Spearheaded end-to-end digital (SEM, META, YouTube) and offline (TV, PR, awards, events) marketing and ad strategies, driving brand prestige and generating high-converting B2C leads.
Oversaw cross-platform content strategy across all digital and print touchpoints (IG, FB, Website, Brochures), maintaining a cohesive, high-end brand identity and messaging.
Forged high-value alliances with industry-related brands, launching co-marketing campaigns that expanded brand reach and bi-directional client referrals.
Conducted targeted market research to produce pitch proposals, optimizing the full client funnel from initial inquiry to signed contract.
Managed key external partners (SEO agencies, web developers, media vendors), ensuring high project delivery standards, tight cost controls, and maximum marketing ROI.
ChatGPT
Gemini
AnyGen
Grok
Manus
Meta Ad manager
Google Ads
Fanspagekama
SEMrush
Chatisfy
WordPress
Adobe AI
Canva
Freepik
Flaticon
Sep 2023 – Present
Mar – Jul | 2023
3 Years | 2019 – 2022
2 Years | 2016 – 2018
Higher Diploma in Chinese Media Writing and Production
2 years | 2014-2016
