Spearheaded end-to-end digital (SEM, META, YouTube) and offline (TV, PR, awards, events) marketing and ad strategies, driving brand prestige and generating high-converting B2C leads.
Oversaw cross-platform content strategy across all digital and print touchpoints (IG, FB, Website, Brochures), maintaining a cohesive, high-end brand identity and messaging.
Forged high-value alliances with industry-related brands, launching co-marketing campaigns that expanded brand reach and bi-directional client referrals.
Conducted targeted market research to produce pitch proposals, optimizing the full client funnel from initial inquiry to signed contract.
Managed key external partners (SEO agencies, web developers, media vendors), ensuring high project delivery standards, tight cost controls, and maximum marketing ROI.
ChatGPT
Gemini
AnyGen
Grok
Manus
Meta Ad manager
Google Ads
Fanspagekama
SEMrush
Chatisfy
WordPress
Adobe AI
Canva
Freepik
Flaticon
Sep 2023 – Present
Mar – Jul | 2023
3 Years | 2019 – 2022
2 Years | 2016 – 2018
Higher Diploma in Chinese Media Writing and Production
2 years | 2014-2016
